Which has a bigger impact on the beauty industry?
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Both Kylie Jenner and Hailey Bieber have established themselves as prominent figures within the beauty industry. Each one has managed to create their own unique brand through products and social media influence. However, which one has had more of an impact on the beauty industry?
Hailey Bieber Hailey Bieber created her own beauty brand based on the concept of skincare, easy routines, and "glazed skin" that became a signature feature associated with her aesthetics. The brand Rhode was released as a more curated skincare line that soon became one of the most popular celebrity beauty brands due to its modern, minimalistic and easy-to-comprehend nature.
It should be mentioned that Hailey Bieber has managed to turn the concept of a beauty routine into a full-fledged aesthetic. The "glazed donut skin" became more than a phrase describing a skincare routine. The fans of Hailey Bieber associated her brand, Rhode, with dewy skin, elegant design, and minimalist products. The popularity of the brand among younger consumers is explained by the fact that Rhode combines an aesthetically appealing look and a convenient application.
The success of the brand demonstrates how different Hailey Bieber is from other celebrities that have decided to create their beauty brands. In addition, it becomes obvious that the influence of Hailey Bieber is still strong due to her creation of a natural, aspirational and unique beauty brand.
It should be mentioned that Hailey Bieber has managed to turn the concept of a beauty routine into a full-fledged aesthetic. The "glazed donut skin" became more than a phrase describing a skincare routine. The fans of Hailey Bieber associated her brand, Rhode, with dewy skin, elegant design, and minimalist products. The popularity of the brand among younger consumers is explained by the fact that Rhode combines an aesthetically appealing look and a convenient application.
The success of the brand demonstrates how different Hailey Bieber is from other celebrities that have decided to create their beauty brands. In addition, it becomes obvious that the influence of Hailey Bieber is still strong due to her creation of a natural, aspirational and unique beauty brand.
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Kylie JennerKylie Kristen Jenner, born August 10, 1997, in Los Angeles, California, is a global media personality and business entrepreneur who revolutionized modern-day celebrity. Her rise to stardom began not only on TV reality television shows, but from a wise understanding of social media and a skill to construct a brand. Jenner was introduced to the world on "Keeping Up with the Kardashians" at the age of ten. Before long, she proved to be a clever entrepreneur, launching her cosmetics business Kylie Cosmetics in 2015 using her lip kits. This direct-to-consumer business with her massive social media following sold merchandise out in minutes and earned hundreds of millions of dollars, solidifying herself as a beauty influencer. In recent years, Jenner has also diversified her business empire. She launched her own clothing line, Khy, which collaborates with diverse designers and themes for each collection. She later ventured into the drinks market with Sprinter, a canned vodka soda brand. Apart from her entrepreneurial activities, she remains a prominent figure in the fashion world, featuring in high-end fashion brands' campaigns like Miu Miu's fall/winter 2025 campaign and collaborating with designers on emerging swimwear labels. Kylie Jenner's legacy is one of her ability to balance reality TV fame with business greatness. She is a traditional star who not only capitalized on her stardom from her platform, but built up a preeminent, multi-faceted business empire, confirming the viability of individual branding in the Information Age.
